Aloha Daze

Coors. Then there is Coors Light - the Silver Bullet.

Hey, I enjoy a good, cold Coors. Not exactly a dark lager, but it’s got a good flavor.

Then there is Miller. Owned by SABMiller PLC.

They sponsored the Folsom Street Fair. An… alternative lifestyle event.

Ok, well, fine. I don’t agree that they should be doing that, though. Why?

Well, for one, the Fair created an advertisement for their 2007 event by recreating The Last Supper as marketing material.

Only instead of anything religious, it was entirely blasphemous. Instead of food, a Saviour, and disciples… we have leather-bound people and sex toys.

Yeah, hey, how about that Miller. Sponsoring a real family event like that, eh?

I refuse to link to the Folsom website: it’s just beyond the pale for me. I don’t agree with that lifestyle, and I certainly don’t agree with Miller’s marketing department that found it a good idea to sponsor the Fair.

See Michelle Malkin’s articles on this insult. Particularly the one titled Miller Lite-approved: Toddlers at the Folsom Street Fair.

Why am I bringing all of this up?

Because Coors and Miller are trying to team up. (See article.)

All this got my attention so much, I sent a note to Molson Brewing - the company that owns Coors.

Aloha from Honolulu!

My family and I have enjoyed drinking Coors for well over 30 years. It’s our beer of choice, while relaxing on the weekend, sitting under a Hawaiian sunset on the beach.

Recently, Miller sponsored an alternative lifestyle festival called the Folsom Street Fair.

I have no interest in that function, and really don’t concern myself with Miller/Molson’s marketing endeavors.

However, in this case, they sponsored a festival that included not only poor taste towards people of faith, but poor taste towards people of family values.

Case in point: If you’re going to sponsor a festival, where sex is publically paraded in the street, it might be in the best interests of the company not to sponsor a festival where children are also present during these questionable, on-display, and public activities.

I realize that companies such as Molson have such a high revenue stream, that they can’t be bothered by every individual that complains about every little thing that doesn’t fit the individual’s definition of “acceptable.”

Nevertheless, sex and children may be acceptable in other parts of the world - although for the life of me, I can’t think of where - but we should strive to be better, and make better decisions, shouldn’t we?

I’m not a big fan of Miller, and their recent support of this festival has much to do with my opinion of them. Choosing to support the best places to market your product should also include the wisdom to know what is - and is not - appropriate.

Miller chose poorly in my opinion, and then chose to ignore requests that they reconsider their sponsorship or, at the very least, remove their logo from public displays.

Their choice to ignore public outcry, and support such a questionable combination of sex and children, has lead me to never choose their product for any use ever again.

And now Coors chooses to combine with their marketing efforts.

What will Coors do if this issue comes up again - and it will - next year, during the next Folsom Street Fair?

I can only hope that wisdom will prevail.

I welcome any comments or replies on this subject.

Thank you for your time.

What do you think my chances are for a reply from Molson?

RLR

This entry was posted on Tuesday, October 9th, 2007 at 11:56 pm and is filed under Politics. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.