Pepper Up
I’ve been trying to get onto Dr. Pepper’s website all day to get a coupon for a free 20 oz. Dr. Pepper. This is Dr. Pepper’s marketing trick to get you try their drink. This stems from a March 2008 statement from Dr. Pepper that they would give everyone in America a free Dr. Pepper if Guns n’ Roses would release their album “Chinese Democracy” before the end of 2008.
The album has been in a sort of limbo for years, it seems. Actually, about 17 years.
Yet today, November 23, 2008, the album is coming out, and Dr. Pepper is honoring their pledge. Mostly.
The Dr. Pepper site has been down. And up. Then down. The link was at one web address… then it was down… then it was at a different address. Dr. Pepper had a nice animation on their main page. Then they didn’t.
In short, DrPepper.com is having a fit with this promotion. Not really a surprise. Everyone can have a free drink, but you have to request it within a 24 hour window. And there’s about four hours left now. (I’d be more specific, but I can’t get to their website to make note of how much time is left.)
Somewhere behind the scenes at DrPepper.com there is a very unhappy IT team… and a webmaster working on updating their resume.
RLR